To break into an accessible market, Azzuriva wanted to create a canned option. Type follows the landscape motif, moving downward like the vineyards hills. This motif, combined with the bold type and color scheme creates a dynamic design. One that stands out over all competitors on the shelf.

This logo combines bold, modern typography with natural hand drawn elements. The caper flower is native to Sicily, bringing in a personal element from the land to the brand.

The color palette reflects the rolling hills, blossoming flowers, and volcanic rock of the vineyard’s homeland.

A social that speaks to the wine itself, putting flavor and effervescence into imagery.