Ember coffee
{Spec Project}
Graphic Design Art Direction Illustration Copy
I created an Icon to represent Ember Coffee—a memorable, playful character. The mountain goat references the high-altitude regions where this Jackson Hole–based roaster sources its beans, grounding the brand in a sense of place and origin.
Ridge Line Reserve
Powder Day
Summit Select
Base Camp
I used a vintage ski town theme to tie everything together. That is referenced in the roast names, carrying the brand story into even the smallest details.
Jackson Hole is a vibrant ski town nestled near Grand Teton National Park, with a long history rooted in ski culture and mountain tourism. The imagery for Ember Coffee reflects that spirit— a visual stamp of what Jackson Hole has been.
Drawing inspiration from vintage ski posters, I designed a series of playful graphics that echo the bold colors and dynamic compositions of the originals. These pieces can live on social media or throughout the city, expressing the brand’s personality while drawing people to the Product.